You can start marketing an upcoming collection 3 days before the official release day. This allows you to prepare and promote the collection in accordance with our launch schedule. 

Anyway, we always send all dates with our information Email, that we send out 1-2 weeks before any new release.

For any additional guidance or approval, feel free to contact us at b2b@equestrianstockholm.com, and we’ll be happy to help.